TAG Heuer is an extraordinary company which has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old. There have been major technical revolutions such as the oscillating pinion in 1887, aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963, and commercial revolutions that very quickly brought us legendary ambassadors such as Juan Manuel Fangio. But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs, of which we as a company are immensely proud. Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives. What more could a watch manufacturer ask for?

  The world of TAG Heuer is closely connected to motor racing and marking infinitely small times, but its appeal extends much further: its masculine styling speaks to intrepid women; its collections that are waterproof to 500m perfectly meet the demands of yachting and surfing alike. Over the years, company has made a mark in areas as varied as lifestyle, art - contemporary music in particular - and sport including basketball football and baseball, as well as so-called 'extreme' sports. The values of boldness, daring, pioneering spirit, non-conformism, quality and reliability have served to shape  company's identity since its creation and continue to give  direction today.